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A blog post, created by Adam Vincenzini, breaks down the concept of a social media campaign and describes how the concept doesn’t exist.

Being new to the social media world, I wouldn’t have known that the concept doesn’t make any sense. Vincenzini takes the concept a part and breaks down the definition of social media and the definition of a campaign. Once he explains the two separately, I can understand why it doesn’t make sense to put the two concepts together.

This information is good to know when going out into the public relations world because social media is increased in popularity among numerous companies, so it is useful to know the concept of social media and how it can benefit an organization when reaching out to its publics.

Producing campaigns is another important skill to have in public relations, so knowing how to incorporate social media into a campaign instead of having a campaign based off of social media, is valuable as well.

As Vincenzini mentions in his post, keep in mind the advantages of using social media in a campaign, but just remember it cannot run the success of the campaign or the success of the organization.

Image provided by Google Images.

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I read this list created by Katherine Young of top 6 tips that a future intern should know when going for interview whether the interview is for an internship or a position at a company. The list is very useful and good to keep in mind when going out into the real world.  The list was written as follows:

1. Do your homework

The author states that you should read about the company and the clients the company has worked with so you have knowledge about what you’re getting yourself into.

2. Stay focused

In my experience going to a few interviews, it definitely impresses the interviewer if you know what you’re talking about. You should go into an interview knowing what you’re applying for, which can help build more self-confidence.

You want to be taken seriously when going for an interview, so eye-contact and engaging in conversation is very important. From talking to professionals, a lot of “likes” and “ums” doesn’t really show you’re a serious candidate for the position. Also, listening to what the interviewer is asking and then thinking before speaking is very important.

3. Be inquisitive

The author mentions that it is important to come with questions for the interviewer. You want to learn more about the company and the position to see if it’s really what you’re looking for. Asking questions will only show the interviewer that you are truly interested in the company and the job that is available. With my little experience in going to interviews, if you don’t ask questions then you may be getting yourself into a job you absolutely hate.

4. Make your experience relevant

This is something important that the author talks about. I feel that it sets you apart from other candidates. She talks about how you should mention to the interviewer things you have accomplished that make you most suitable for the position.  If the interviewer can see what you’re capable of from your past accomplishments, maybe he or she will believe you have the most potential.

5. Showcase your best you

The author talks about coming to the interview looking and acting professional. No company wants to hire a slob or someone who acts like they aren’t responsible enough to take on the job. You want to go into the interview dressed properly and with a good attitude. First impressions are extremely important.

6. Plan to be early

Lastly she mentions to be early. Anything can happen on your way to the interview, but the interviewer is not going to care what excuse you have as to why you’re late. I like to go by the saying that I heard from the movie Drumline: “to be early is to be on time. To be on time is to be late. And to be late is the unthinkable.”

 

Image provided by Google Images.

Mark Schaefer, the author of the post, lists four ways in which to have success on Twitter and get the most out of tweeting.

The first tip Schaefer lists deals with quality over quantity. He talks about how it’s better to have good quality tweets rather than tweeting on a schedule.

I just recently signed up for a Twitter account and I would agree tweeting on a schedule can get excessive. In my opinion, agreeing with Schaefer, it is better to tweet about something interesting that grabs the reader’s attention, rather than frequently tweet just to be noticed. The few tweets that I posted allow for interaction between my followers and I, and their purpose is to generate some sort of interest or conversation.

The second tip Schaefer lists involves the amount of words you have in a tweet. Following people on Twitter and reading tweets daily, I find myself reading through the tweets very quickly because there are so many of them. With such a limited number of characters, you must choose your words wisely to make your tweet interesting in order to grab the attention of readers.

In his third tip, he mentions that good tweets have a lifespan of four days. I have yet to measure the success of my tweets, but it is a good method to see whether or not what you’re saying is catching your readers’ attention.

Schaefer mentions in his fourth tip that the amount of time in between tweets that will attract more viewers is about two to three hours. I would definitely have to agree that it is more interesting to read tweets that are spread out over time, rather than read ones that are frequently posted with a small time frame in between.

All four tips are very useful, especially for people like me who are new to Twitter and want to get the most out of the experience.

 

Image provided by Google Images.

In a blog post created by Lindsay Olson, she asks the very important question, when should college seniors start looking for a job?

I’ve come to this point in my college career and I’ve began to stress about my future because I graduate in June with no career plans. People have told me to start looking now, but is it too soon?

Public relations practitioner, Alison Kennedy, replied to Olson’s post by saying that applying for jobs within four to six months of your graduation is ideal. Kennedy mentions that it’s good to start networking and talking with possible employers to get your name out there. Searching for internships is also a good idea because many internships turn into full-time jobs.

I have been searching daily for jobs and internships, hoping to find something I qualify for and even considering applying for jobs where I don’t meet the requirements because I want to get my name out to various companies. I would definitely recommend starting to look for jobs four or five months before graduation because it’s a long process. The job I applied for still hasn’t responded back to me and you never know how long the interviewing process takes.

 

Image provided by Google Images.

Introduction

I have a great interest and passion for public relations that has developed over the course of two years. Marketing was my first choice as a degree when I started college, but once I noticed a natural ability and talent for writing, public relations came into the picture.

This past year I started learning about the various aspects of public relations and the various careers that incorporate the field. Once I combined my extracurricular activities, such as sports, with public relations, I found myself working toward a career as a public relations representative for the NBA. At the same time, I realized I could combine skills in my personal life, such as my need for organization and communication, which led me toward an interest in event planning and fund raising. With having very little experience in event planning/coordinating and no experience in public relations in general besides completing projects in the classroom, I’ve decided to use this blog as a learning tool for not only myself, but readers as well.

I will provide links from other bloggers and professionals in the field who have much more experience on their resume than I have on mine. I will also provide my opinions and insight about blog posts that I come across in my research that I feel are relevant to my personal interests, as well as the interests of my readers. Many public relations professionals have posted lists and articles on how to be successful in the field, and I plan to find some of the lists that would be very helpful to people, like myself, who are amateurs. My blog will be aimed towards the industries of non-profits and sports, but will also include general public relations.

Poster and Analysis

Gateway 3 Poster

Hate speech is an issue experienced on many college campuses across the United States, but with the colors of the “hate” words, my poster is aimed towards the University of Oregon campus. The green and yellow words represent the university and the word “hate” written numerous times represents the hate speech occurring on campus. “Let Oregon rain. Wash away the hate” is a slogan that goes along with the water trickling down and washing away the hate words because action needs to take place in order to prevent hate words and hate crimes on the UO campus. Free speech has been taken too far and boundaries have been crossed because of the First amendment right to freedom of speech. The poster is meant to have an impact on students and people in the community who view it and help them realize that acts of hate are not acceptable. The problem needs to be solved, but it’s the students’ responsibility to help prevent hate crimes on campus.

The design of the poster is meant to catch a person’s eye as he or she walks by and ponders the true meaning behind the picture itself. The asymmetry of the words flowing with the picture in the middle of the poster is meant to present an interesting image. Not many words or pictures were placed on the poster because I wanted the poster to be simple but grab someone’s attention. My intent was to have a student or faculty member not be able to walk by my poster without stopping and being intrigued. Also, I chose a slogan that wasn’t too long, but had enough words to go along with the picture in order to get a point across and send an important message.

Blog Evaluation

The Pacifica Forum website was created by the controversial group that had the intention of providing information for people in the community in Eugene about various issues surrounding war, militarism, and violence. The group provides different perspectives on the issue to allow viewers to form their own opinions. The Pacifica Forum’s mission isn’t to persuade people one way or the other, but it believes the community should know the information they provide on the issues.

The content Pacifica Forum provides on its website comes from its belief of freedom of speech, specifically the freedom of expression and opinion. The group exercises its right to the freedom of expression through its blog and the controversial topics within it.

The content of the website includes the group’s purpose, a schedule of past meetings with public speakers listed who spoke at those meetings, and a blog for members to discuss freely about various issues and opinions they possess. Many of the posts provide links to websites that surround controversial topics. For example, one post provides an article about a swastika painted on the Reed College campus and how it is seen as a hate crime. The member who posted the article debates the fact that it was a hate crime and believes the swastika may be a fabricated hate crime. Members of the group tend to question controversial issues in order to give a different perspective. They tend to give the opposing opinion of the majority. On the topic of the swastika at Reed College, the majority is on the side that believes the act was considered a hate crime, but the author of the blog post questions the act itself and states that the act could have been fake in order to generate guilt. The author opposes the majority by believing that painting a swastika is not considered a hate crime. Members of the group debate the opinions of others in order to start a discussion on various topics.

The content of the blog is updated weekly with new postings that provide websites with articles containing ongoing issues occurring in the United States. Many of the articles and websites provided on the blog posts are controversial and allow for discussion. The main page of the website is updated with meetings that occur almost every Friday and along with the meeting dates, guest speakers are listed who attend the meetings to speak about the issues Pacifica Forum is based around.

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